006 | Finding Your Brand Voice + Writing Great Copy with Lauren Osselton
Finding your brand voice can be difficult, but it's seriously so important for the success of your business! Whether it's writing emails, blogs or captions, I truly believe your copy can make or break your biz. That's why I invited copy-writing guru Lauren Osselton onto the show to share her wordy wisdom with us!
Lauren is a witty wordsmith from Montreal who helps creative entrepreneurs put their passion into powerful words that convert. Today, we discuss the ins and outs of finding your perfect brand voice that represents you + speaks to your ideal audience. We dive deep into the nitty gritty of caption-writing and discuss what to share + how to share it. If you've ever struggled to put a caption to a photo, this is not an episode you'll want to miss!
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Here's a breakdown of our convo:
[7:00] Why should you niche down?
[12:14] Lauren shares where she's found the most success with social media marketing...
[16:10] When it comes to finding our brand voice, where should we start?
[22:00] How should our brand voice differ from our everyday voice?
[33:48] Lauren shares her best tips for writing sales copy that's not sleezy...
[41:43] TOP TIPS for writing awesome captions for social...
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Listen in to learn more about how to find your brand voice + write awesome captions that convert on social media, and connect with Lauren at laurenosselton.com or on Instagram @laurenosselton_creative!
Connect with us on Instagram at @FeelGoodSocial!
Tune into our new podcast Authentic AI for Entrepreneurs!
Shop our plug-n-play Brand Vibe Template Shop!
What’s your Brand Vibe?
Our fun 7-question quiz will help you hone in your brand's personality, so you can easily create content that feels "on brand" and looks good in your Instagram grid!