A GUIDE TO

BRANDING

New to branding? Ready to hone your authentic brand? Here are some things you should know.

Why do I need to brand?

Humanity is falling down a digital rabbit hole, and it’s creating a greater thirst for personal interaction.

Nowadays, the best way to market & grow your business is to connect with your customers on a personal level (ahem, branding). When you give your business a pretty face & a vibrant personality to match your target market, you’ll find your customers will turn into loyal followers (and friends).

Here’s a graphic to explain:

Branding builds trust.

Creating a persona for your business helps your customers identify and “get to know” you.

Not only will they continually come back to you for their [insert your business description]’s needs, but they will recommend you to their friends. They will wear your brand’s merchandise & talk about your brand as if you were besties in high school.

What’s in a brand?

Your brand isn’t just your logo. It’s not even merely your “brand visual identity” (aka, color palette, fonts, graphic elements, photography.)

Your brand is an accumulation of ALL the visual and messaging aspects of your business into one pretty and cohesive package.

This includes your brand’s

  • Strategy

  • Story / Messaging

  • Visual Identity

  • Website

  • Marketing

  • and more!

When every aspect of your brand works together cohesively and strategically, the magic happens.

A MAP TO BRANDING:

A Map to Branding, showing all the different elements of a brand and how they work together

Where do I start?

Now that you have a map for success, let’s chat about how to achieve it.

The best place to start is developing a persona for your brand that you can apply to all every aspect of your biz. I like to call it your brand vibe. ⁠

Your brand vibe is created from your

  • brand’s story (perspective + values + beliefs)

  • brand’s voice (personality + relationship)

  • brand’s visuals (style + identity).

When you know WHO your brand is, you’ll be able to show up consistently and confidently. You can more easily create content and connect with your people in a deeper way.⁠

Want some help getting started?⁠

Snag our free Complete Branding Workbook that helps you discover your brand’s strategy, story, voice and visuals.

Download the free workbook here!

Take our quick 7-question Brand Vibe Quiz and learn more about your brand's personality + voice + visuals now! 👇

take the quiz!

WHAT’S YOUR Brand Vibe?

Discover Your Brand Personality and Style!

Our fun 7-question quiz will help you hone in your brand's personality, so you can easily create content that feels "on brand" and looks good!

(quiz not loading? take it here 😘)